Testimonials from satisfied customers add credibility to you, your company, and your products and services. Before using any information from a customer, be sure to get their permission in writing.
- Put testimonials on your website.
- Testimonials are great on landing pages.
- Highlight a satisfied customer in your newsletter. Customer comments get the highest readership in newsletters because they are compelling and fun to read.
- Add customer comments to a brochure or white paper. Comments from satisfied customers can add interest to an otherwise dry subject.
- Use a customer testimonial in a press release. These pique interest of readers and may lead to someone contacting you.
- Put three short comments together for an ad. These always get read because they are true stories about real people.
Jenny
on Oct 4th, 2009
@ 8:54 am:
I’d never thought of using this in my newsletter. Thanks.
Jim Valeri, LMHC
on Oct 5th, 2009
@ 2:41 pm:
Julie,
What’s wild about this is that a month ago Naomi Dunford (ittybiz.com) talked about testimonials, and I wanted to try to get some. Problem is, when you’re a therapist, you can’t just post people’s names and what have you due to HIPPA privacy laws. But I did end up asking for testimonials, and I got 2 so far. I wanted to post them somewhere (while protecting their names and what have you) but wasn’t sure where. Your post here helped me figure that out. Thanks for the insight!
Julie
on Oct 5th, 2009
@ 2:47 pm:
Jim;
You’re welcome. One of the things I do is help my clients get testimonials. Sometimes their clients don’t want their full name used, so I will use “Jane D, Denver,” or some such nickname.
One tip, be sure to get your clients’ permission in writing that states they know you are going to use their comments for advertising purposes. (And I enjoy Ittybiz too.)
CBRzine.com
on Oct 8th, 2009
@ 1:36 pm:
This is a really good idea. I guess it is as avis as the nose on my face, but I just needed you to point it out to me. Thank you!
I think you are absolutely correct in saying it will add credibility to your website. Kind of like “dark matter” in the universe, there is an unseen force at work on the internet. It is called “Social Proof” and if you need proof of its existence, simple look at your monthly traffic count, then look at Google’s. I didn’t start using Google because they were the worlds best search engine; I had never used it to know that. But, everyone was talking about it so I had to check it out. That is Social Proof in action. I will start using testimonials on my website: The Contest Buzz & Review Magazine – http://www.cbrzine.com Thanks, Billy Bass
Why customer testimonials and case studies are important. | Digital Marketing for the internet-challenged
on Dec 1st, 2009
@ 10:48 am:
[...] To learn more about using customer testimonials, see my article: Customer Testimonials: 6 Ways to Use. [...]