Are all women created equal? I certainly thought so until I read this report from marketing profits. I assumed that most women were like me in how they perceive advertising. How wrong I was!
The report showed that women with children like to be marketed to differently than women without children. Who knew? I mean I might not go out in the evening as much as my childless-counterparts, but I assumed that they wanted to be marketed to in the same ways I do.
When I am interested in a subject, I like to know what is going on and about new products. Of course, that means someone has to tell me about these things. I either get this knowledge through news, friends, or ads. Many times I sign up for emails that I am interested in. But as the chart below shows, women without children DON’T like to be marketed to through email as much as women who have children.
Also, women with children are much more responsive to samples than non-mothers, as this chart below shows.
It is fascinating to me the breadth of information that is available online. Now if I can just figure out how to apply it to my life and to my customers.
What do you think? How does this apply to your ideal customer and marketing strategy?
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