Expose Yourself – for More Sales!

Did you know that it takes about 7 exposures to a product or service before someone buys! Obviously this is an average, but I find it astounding how much people need to see things before they buy them.

So when you advertise an item, it is good to come up with as many ways to show it as possible. My good friend Jennifer, owner of Reflections Printing, recently did this with a project she was creating.

Jennifer is a graphic artist. She created a poster for a client advertising a haunted house. Besides printing several hundred posters, Jennifer suggested to her client that they also print business cards. These cards had the event information and $1.00 off coupon on them. These would give prospective ‘hauntees’ a reminder and an incentive to have a scary-good time. It would also encourage them to pick up a few cards and hand them out to their friends, thus increasing attendance and revenues. These cards were placed on the counters in the businesses where the posters were put up.

I thought this was a clever way to add value and more exposure to a great project. What ways can you increase your exposure?