Many business people understand the value in blogging. They start a blog and as they see how much time it takes, they soon quit. Use these tips to keep your blogging simple, successful, and full of life:
- Decide on a post schedule. Some people love to post several times a day. Others can’t find time for more than once a week. Choose a schedule somewhere in-between these two and stick to it. Readers will come to anticipate your posts on the schedule you set. (I personally post 3-4 times per week.)
- Schedule time to write. Like anything else, unless you schedule time for writing, it won’t get done. Blogging is a form of advertising. It is cheap compared to other forms, but it does take time.
- Drip your posts. You don’t have to publish a post immediately after you create it. You can create several posts in one session and use the publish date feature to have them appear on your schedule. This makes it easier if you have a very full week coming up.
- Relate your life to your business. Add some personality to your posts by relating things you’ve noticed to what you write. Ideas come from the news, your spouse, and even your dog.
- Carry a notebook EVERYWHERE. Ideas will strike you and you can quickly write them down in a small notebook.
- Collaborate. Have a friend help you with some posts. Or hire a writer. New people can give “fresh blood” to your site.
- Create an editorial calendar. I hope you already use a calendar of some sort. If not, buy a cheap one. Write down ideas for holidays, sales you anticipate having, new products or services you want to promote, etc. It keeps things organized.
An example of using an editorial calendar is this very post. I knew Halloween was coming up and I wanted some good photos to use. I found this one on flickr and decided to create a headline around “sucking.” This post was the result.
So what tips do you have for keeping the life in your blog?
Ron Jensen
on Oct 21st, 2009
@ 4:06 pm:
Very good! Yes, it really pays to be organized. Time is valuable.
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