KISS stands for Keep It Simple, Silly. I am referring to your blog content. People who read blogs are scanners, not in-depth readers. (That is they scan with 2 “n’s” not scam with 2 “m’s”.) They glance over what you’ve written to see if it interests them.
If your topic is interesting, they will read a bit more-in depth; however, keep these tips in mind when writing for the web:
1. Short paragraphs work are better than long.
2. Bullets and numbered lists (like this one) keep information organized and easily readable.
3. Numbers in titles are effective too.
4. Forget your high school English Rules. It is okay to fracture occasional sentences and put prepositions at the end of a sentence, if it makes your writing easier to read.
5. Write in a conversational tone. Write with simple and clear words. It is good to use “you” and “we” in your copy as well.
Read the rest of this entry »
