If your topic is interesting, they will read a bit more-in depth; however, keep these tips in mind when writing for the web:

1. Short paragraphs work are better than long.
2. Bullets and numbered lists (like this one) keep information organized and easily readable.
3. Numbers in titles are effective too.
4. Forget your high school English Rules. It is okay to fracture occasional sentences and put prepositions at the end of a sentence, if it makes your writing easier to read.
5. Write in a conversational tone. Write with simple and clear words. It is good to use “you” and “we” in your copy as well.

6. Have a purpose for what you write. (My purpose with this blog entry is to help you more easily write a blog article of your own.)
7. Have an interesting title. (This is one that I personally have to work on. So if I write an article that has a boring title, comment on it. I’d love suggestions.)