Dave Navarro is increasing his readership through a contest. This isn’t so unusual except for the fact that you can enter more than once by tweeting about his blog post “7 Steps to Playing a Much Bigger Game (with Free Workbook).” He has a tiny url so you can tweet about your experiences with his workbook. Dave will then have a drawing for free stuff – an ipod touch, Dell Mini Notebook, gift certificates, etc.

I thought this was a brilliant digital marketing idea. (His extremely long blog post and workbook are pretty good too.) There are three things I really like about his method:

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Testimonials from satisfied customers add credibility to you, your company, and your products and services. Before using any information from a customer, be sure to get their permission in writing.

1. Put testimonials on your website.
2. Testimonials are great on landing pages.
3. Highlight a satisfied customer in your newsletter. Customer comments get the highest readership in newsletters because they are compelling and fun to read.
4. Add customer comments to a brochure or white paper. Comments from satisfied customers can add interest to an otherwise dry subject.
5. Use a customer testimonial in a press release. These pique interest of readers and may lead to someone contacting you.
6. Put three short comments together for an ad. These always get read because they are true stories about real people.